The Dimensional
Typography of
Joseph Alessio
Typography is
commonly linked to advertising design and illustrates a clear message.
Typographic illustrator and animator, Joseph Alessio, achieves this through
three-dimensional lettering. Dimensional lettering is a combination of
sculpture and design. It is hands on, delicately crafted, and tangible. This
dimensional lettering places the viewer in the realm of type, rather than
having the separation between paper, ink, and human.
Typographic forms
created with diverse materials that help convey the message provided by the
letterforms themselves, add an additional layer of concept to the viewer. This
can be seen in the work “Tools of the Trade” by Joseph Alessio. Creating the typographic
phrase with a variety of tools draws the viewer in and unconsciously links the
material with the phrase. This was a personal series of hand constructed
dimensional lettering, each image containing a different phrase with a similar
color palette, based off of DIN typefaces.
The use of gifs
throughout design has become increasingly widespread, especially throughout
social media. It draws in the viewer, making them believe they are truly in the
space. In Joseph Alessio’s “Off the Wall”, he uses blue painters tape to create
the phrase “off the wall” on a blank white wall of his apartment. He uses a gif
to illustrate time passing. The tape unravels literally off the wall, revealing
the blank white wall. The use of a gif in this typographic image can convey a
variety of messages to a viewer that wouldn’t necessarily arise if it was just
a still image.
Joseph Alessio is a
typographic illustrator and animator that focuses on dimensional typography. He
uses a variety of unique materials to convey each typographic message and uses
gifs to bring his work to life. Dimensional typography grabs the attention of
viewers because they can view themselves within the space and eliminates the
disconnect commonly drawn with two-dimensional ink on paper.
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